About · Our Story
Connecting Korean innovation with European professional aesthetics.
SAENGGI is a professional Korean beauty ecosystem based in Portugal, connecting Korean innovation with the European professional aesthetics market.
Introduction
We help European aesthetic professionals implement Korean products, devices and methodologies with confidence, while supporting Korean manufacturers in understanding, entering and growing within Europe.
Rather than acting as a distributor or a consultancy in isolation, SAENGGI connects products, technology, education, implementation and market intelligence into one coordinated system.
The ecosystem is built around two complementary divisions.
Two complementary divisions
SAENGGI Solutions supports clinics, pharmacies, distributors, training academies and beauty professionals by providing carefully selected Korean products, professional devices and implementation support.
SAENGGI Insights supports Korean manufacturers through market intelligence, product validation, regulatory coordination and European market-entry strategy.
Together, they create a structured bridge between Korean innovation and the European professional aesthetics market.
Built on international experience
SAENGGI is the result of years spent working across international business development, strategic marketing and cross-border collaboration.
Before founding SAENGGI, Heloise dos Santos worked across international business development, strategic marketing and digital transformation, supporting organisations with market expansion, strategic partnerships and cross-border growth throughout Europe and beyond.
Today, that experience informs every partnership, recommendation and strategic decision made within the SAENGGI ecosystem.
SAENGGI was built through direct relationships with Korean manufacturers, clinics, educators and industry professionals, combined with practical experience supporting organisations operating across international markets.
Regular visits to South Korea enable SAENGGI to maintain close relationships with manufacturers, clinics and industry leaders while remaining connected to emerging technologies, products and professional practices.
This combination of international business experience and direct industry engagement enables SAENGGI to bridge Korean innovation with the commercial, regulatory and professional realities of the European market.