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About SAENGGI

A Korean beauty ecosystem, built in Portugal.

SAENGGI is a professional Korean beauty ecosystem based in Portugal, created to help European aesthetic professionals implement Korean products, devices and methodologies with confidence, while supporting Korean manufacturers entering the European market.

About · Our Story

A Korean beauty ecosystem, built in Portugal.

SAENGGI is a professional Korean beauty ecosystem based in Portugal, created to help European aesthetic professionals implement Korean products, devices and methodologies with confidence, while supporting Korean manufacturers entering the European market.

One coordinated system

Rather than acting as a distributor or a consultancy in isolation, SAENGGI connects products, technology, education, implementation and market intelligence into one coordinated system.

Two complementary divisions

SAENGGI Solutions supports clinics, pharmacies, distributors, training academies and beauty professionals by providing carefully selected Korean products, professional devices and implementation support.

SAENGGI Insights supports Korean manufacturers through market intelligence, product validation, regulatory coordination and European market-entry strategy.

Together, they create a bridge between Korean innovation and European professional practice.

About · Mission & Vision

Why SAENGGI exists.

Korean aesthetics has earned worldwide recognition for its innovation, treatment philosophy and continuous product development. SAENGGI was created to make that innovation more accessible, better understood and more successfully implemented across Europe.

A two-sided challenge

Introducing Korean products and technology into Europe often requires more than importing devices or translating packaging. Success depends on understanding local regulations, professional expectations, commercial realities and how products integrate into everyday clinical practice.

At the same time, European professionals increasingly seek structured systems rather than isolated products. SAENGGI was created to address both challenges through a single ecosystem.

Our approach

Everything we do is guided by five principles.

  • Practical before theoretical — recommendations that are useful, implementable and commercially realistic.
  • Long-term relationships — partnerships that continue to grow rather than short-term transactions.
  • Evidence-led decisions — research, industry knowledge and practical validation over assumptions.
  • Respect for innovation — knowledgeable representation of Korean manufacturers within Europe.
  • Respect for European standards — European regulations and professional expectations, without compromising innovation.

About · The SAENGGI Ecosystem

What we do.

Our work combines several complementary areas of expertise, from professional products and devices to market intelligence and European market entry.

Areas of expertise

  • Professional Products — carefully selected Korean skincare designed for aesthetic professionals.
  • Professional Devices — professional aesthetic equipment supported by onboarding, implementation guidance and professional education.
  • Implementation Support — helping clinics and practitioners integrate new products, devices and methodologies into their existing services.
  • Market Intelligence — independent research that helps Korean manufacturers understand the European professional aesthetics market before investing.
  • Product & Regulatory Readiness — commercial preparation coordinated with trusted regulatory, Responsible Person, laboratory and certification partners.
  • Market Entry & Growth — identifying opportunities, building partnerships and establishing sustainable long-term growth across Europe.

Looking ahead

SAENGGI continues to expand beyond products and market-entry support.

  • The SAENGGI Protocol™
  • The SAENGGI Studio
  • International events
  • Educational visits to Korea
  • Educational events in Europe by Korean professionals
  • Strategic partnerships throughout Europe

About · Our Partners

Our network.

SAENGGI collaborates with a growing network of organisations across Korea and Europe. Specialist services are coordinated through trusted partners, allowing every project to benefit from the expertise required while maintaining a single strategic point of contact.

Our Network

SAENGGI collaborates with a growing network of organisations across Korea and Europe.

Specialist services are coordinated through trusted partners, allowing every project to benefit from the expertise required while maintaining a single strategic point of contact.

  • Korean skincare manufacturers
  • Korean hair and scalp manufacturers
  • Korean bodycare manufacturers
  • Aesthetic device manufacturers
  • Cosmetic laboratories
  • Clinics
  • Dermatologists
  • Plastic surgeons
  • Pharmacies
  • Beauty professionals
  • Training academies
  • Responsible Person partners
  • Regulatory specialists
  • Testing laboratories
  • Legal and accounting professionals
  • Logistics partners
  • Business development specialists
  • Social Media and Marketing specialists
  • Public organisations supporting international trade

Strategic Partners

SAENGGI collaborates with a growing network of carefully selected organisations that contribute specialist expertise across regulation, education, clinical practice and international business development.

Rather than attempting to provide every service internally, we work alongside trusted partners who share our commitment to quality, transparency and long-term collaboration.

As our ecosystem grows, additional strategic partnerships will be introduced here.

Regulatory & Compliance

LuaMed logo

LuaMed

SAENGGI's regulatory and compliance partner

SAENGGI's regulatory and compliance partner, supporting manufacturers throughout the European product preparation process through Responsible Person services, lab testing, regulatory coordination, compliance guidance and more.

www.luamed.eu